16 May 2022 News Is it worth to participate in congress and exhibition events now, in an era of great political upheaval and radical changes in the markets? The answer to this question was sought and found in the MVK Marketing Department. Here's what our experts advise. The advertising market is now undergoing major changes: some of the usual digital promotion channels have become unavailable in Russia, and the prices for those remaining due to increased demand have shown a significant growth, which creates rising costs of the leads. Some of the competitors in these conditions have stopped any advertising activity, while others, on the contrary, are in a hurry to occupy the vacant niches and have redoubled their efforts to promote. In B2B markets, the importance of personal contact with the decision makers of the customer company always remains relevant, which is why the EXHIBITION is the most effective offline sales tool today: “No man's land” effect promotes networking Generate large traffic to an interested target audience in a given period of time Reach a large number of potential customers in a short time The audience of exhibition visitors is “warm” leads, visitors are interested in buying a product of a certain group of goods in advance, it remains for you to present your product correctly In B2B, the cycle of closing deals with exhibition visitors is shorter compared to deals on leads that came through other channels. Strong demand from specialist visitors amid ongoing market changes* (*according to the results of MVK exhibitions in 2022)